We generate long-term value for all stakeholders by supporting creativity and independent journalism.
Who We Are
Superlabs and Turncase: Agile Task Forces in Action
Innovation Experts
Superlabs is an independent product lab for media, driving portfolio growth through innovation. We develop scalable, AI-powered systems for production, marketing, and other publishing workflows. With our modular publishing toolkit, we accelerate processes, create new business models, and safeguard editorial quality. Our solutions are practical, technologically sound, and ready for immediate deployment.
Transformation Experts
Turncase is the commercial counterpart to Superlabs, dedicated to the transformation of our portfolio companies. We support (necessary) organizational changes, realign offerings and business models, and optimize both revenue and expenditure. We don’t just stop at theory—our experts provide hands-on support for as long as needed. Furthermore, we are the primary point of contact for integration.
Busch Group Integration
Access to central resources whenever they are needed
Through Mediavest’s integration into the Busch Group, media brands have access to diverse central resources whenever they are needed. These include the corporate services (Finance, Legal, HR, Infrastructure, and IT) provided by Busch Services, as well as the expertise of specialists from Superlabs (Innovation) and Turncase (Transformation). This allows Mediavest to focus entirely on expanding its portfolio.
Publisherport is our technology foundation for efficiency and growth
Publisherport is the operating system for modern publishing houses, enabling us to make IT investments accessible and scalable across all media brands. The platform connects existing systems, automates workflows, and creates a clean, scalable database. With integrated AI, Publisherport transforms operational processes into intelligent, self-optimizing workflows.
The Outcome: Efficiency, growth, technical autonomy, and agile systems built to scale for everyone.
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